JJ Da Boss net worth is estimated between $1.2 million and $2 million as of 2026. The Memphis-born street racer and Discovery Channel personality — real name Jonathan Day — has built his wealth across television, racing, car trading, and his own clothing brand.
JJ Da Boss Net Worth — Quick Answer
No official financial figure has ever been confirmed by JJ Da Boss himself. Every number you see online comes from third-party entertainment sites working off visible income signals — TV fees, business activity, social media presence.
Treat the range as an informed estimate, not a verified fact. As of 2026, he remains an active cast member on Street Outlaws: Memphis on Discovery Channel.
JJ Da Boss: At-a-Glance Facts
|
Detail |
Information |
|
Real Name |
Jonathan Day |
|
Date of Birth |
August 10, 1973 |
|
Birthplace |
Memphis, Tennessee |
|
Occupation |
Street Racer, TV Personality |
|
Known For |
Street Outlaws: Memphis, Discovery Channel |
|
Net Worth Estimate |
$1.2 million – $2 million |
|
Per-Episode Earnings |
~$20,000 (estimated, unconfirmed) |
|
Primary Income Sources |
TV, racing, car trading, clothing brand, social media |
|
Spouse |
Tricia Day ("Midget") |
|
Total Children |
11 |
Who Is JJ Da Boss?
Early Life and Background
Jonathan Day was born on August 10, 1973, in Memphis, Tennessee. His father was a roofer, and JJ followed that trade — working in roofing for roughly the first 20 years of his adult life. He graduated from Rivercrest High School in 1992.
Street racing wasn't a hobby he picked up later. Memphis had a well-established underground racing scene, and JJ grew up inside it. What's often overlooked is how long he was embedded in that world before television brought him a national audience. His reputation was local and earned over years — not manufactured for a camera.
Legal History
JJ Da Boss reportedly spent 8 years in jail. The specific charges or circumstances have never been publicly confirmed — by him or through verified reporting. This detail appears across multiple sources but should be treated as unverified in its specifics. It is mentioned here because it is part of his publicly known backstory, not because it can be corroborated in detail.
Transition Into Street Racing
The move from roofing to full-time racing wasn't sudden. JJ built credibility in the Memphis street racing community gradually — racing, buying, fixing, and selling cars as parallel activities. By the time Discovery Channel approached him, he already had an established identity locally. The show gave that identity a much wider reach.
JJ Da Boss and Street Outlaws: Memphis
About the Show
Street Outlaws: Memphis is a Discovery Channel reality series built around underground street racing in and around Memphis, Tennessee. It is a spin-off of the original Street Outlaws franchise.
According to Wikipedia, the original Street Outlaws series premiered on Discovery Channel on June 10, 2013, and has run for 15 seasons across the franchise. The Memphis edition features JJ Da Boss as its central figure throughout its run.
As of 2026, the show continues to air, keeping JJ active as a working television personality rather than a one-season curiosity.
His Role on the Show
JJ leads what functions as a family racing crew. His wife Tricia Day — known on screen as "Midget" — races as a competitor in her own right. Tricia Day is a recognizable figure within the Memphis street racing community independent of JJ's identity, and carries her own following among the show's audience.
Cousin Precious and other family members also feature regularly. The crew takes on challengers from across the country, and that format — a tight-knit family unit versus the field — is what separates Street Outlaws: Memphis from the original Oklahoma-based series.
His Racing Style and Signature Cars
JJ Da Boss runs old-school American muscle cars. He is not chasing the newest builds or the latest aerodynamic modifications. As reported by CNBC, classic American muscle cars have become increasingly valuable collector and performance vehicles — a context that gives JJ's preference for these machines both cultural credibility and practical financial relevance.
In practice, that approach carries genuine credibility within the Memphis racing scene — it is not nostalgia for television's sake, but a reflection of how Memphis street racing actually operates at its grassroots level.
The 2022 Filming Accident
While filming Street Outlaws: Memphis in 2022, JJ Da Boss and Tricia were involved in a serious car accident. Both were injured. Both made a full recovery and returned to the show. No additional details beyond what was reported at the time have been publicly confirmed.
JJ Da Boss Net Worth in 2026 — What the Estimates Say
Why Estimates Vary
Here is where it gets genuinely uncertain. JJ Da Boss has never publicly disclosed his finances. Every figure online is a third-party estimate, built using observable signals — TV appearance frequency, known businesses, social media activity.
The range sits between $1.2 million and $2 million depending on the source, largely because different sites weigh his income streams differently. Neither number is wrong, exactly — they reflect different assumptions made with limited data.
This is similar to how other reality TV personalities' financials are estimated: net worth figures like those for Collars and Co are built from the same kind of third-party methodology rather than official disclosure.
Net Worth Estimates Across Sources
Reported Net Worth Estimates by Source
|
Source |
Estimated Net Worth |
Year Reported |
|
House of Sekhon |
$1.2 million |
2021 |
|
Tuko.co.ke |
$2 million |
2026 |
The 2021 figure predates several additional seasons of the show. It also predates the growth of his clothing brand's visibility and expanded social media reach. That context is worth keeping in mind — the gap between the two numbers may reflect genuine wealth growth as much as it reflects different estimation methodologies.
Has JJ Da Boss's Net Worth Grown Over Time?
Almost certainly. Before Street Outlaws: Memphis, JJ's income came primarily from roofing and local racing — neither of which generates the sustained income of a multi-season television contract.
Each additional season means more per-episode fees, broader brand exposure, and a larger audience for merchandise. Whether the real number is closer to $1.2 million or $2 million, it is almost certainly higher today than it was before the show existed.
How Does JJ Da Boss Earn Money?
Income Sources Breakdown
|
Income Source |
Details |
|
TV Appearances |
~$20,000 per episode on Street Outlaws: Memphis (estimated, unconfirmed) |
|
Street Racing |
Prize money from competitive races, on and off camera |
|
Car Trading |
Buy, restore, and sell old cars — ongoing, predates the show |
|
Memphis Street Racer (Clothing Brand) |
Personal apparel line; revenue not publicly disclosed |
|
Social Media & Online Presence |
Facebook and YouTube; supports merchandise reach and brand value |
TV Earnings
Based on broadly reported figures for Street Outlaws cast earnings, JJ Da Boss is estimated to earn around $20,000 per episode. This has not been confirmed by Discovery Channel or by JJ himself. Across multiple seasons, the cumulative figure is meaningful — but it is not a traditional annual salary. Pay is tied to episodes produced and aired, which can vary season to season.
Racing and Car Trading
Car trading is something JJ was doing well before the show existed. Buying, working on, and reselling old cars represents a consistent income stream that operates independently of the television production schedule.
On top of that, competitive racing — both on camera and off — carries prize money. These two activities form a reliable financial base regardless of what Discovery Channel is doing in any given year.
Memphis Street Racer Clothing Brand
JJ Da Boss runs a clothing brand called Memphis Street Racer. It sells merchandise built around his racing identity and draws from the show's existing audience. Revenue from the brand has not been disclosed publicly.
What is worth noting is that a dedicated apparel line is something most other Street Outlaws cast members do not have — it gives JJ a degree of income diversification that his peers on the show largely lack.
Social Media and Online Presence
JJ Da Boss is active on Facebook under the Memphis Street Racer brand and maintains a YouTube presence. Exact follower counts and monetization figures are not publicly confirmed. In practice, social media at his level of visibility tends to function more as a driver of merchandise sales and brand awareness than as a direct revenue source — but it supports the overall income ecosystem rather than operating in isolation.
JJ Da Boss — Family and Personal Life
Marriage and Children
JJ Da Boss is married to Tricia Day, who goes by "Midget" on Street Outlaws: Memphis. She is a street racer independently — not simply a spouse who appears in the background occasionally. Tricia competes on the show, has a recognizable fan following of her own, and is a known figure within Memphis street racing circles separate from JJ's identity.
JJ has 11 children in total — 4 with Tricia, and 7 from before their marriage. He has never concealed his family structure publicly.
Family's Role in Racing
What makes JJ Da Boss's setup unusual — even within the broader Street Outlaws universe — is how deeply family runs through his professional life. Tricia races. Cousin Precious races. Other family members travel and compete.
This is not a narrative constructed for television. Street racing in Memphis, for the Day family, appears to be genuinely generational in a way that goes beyond what the camera captures.
JJ Da Boss vs. Other Street Outlaws Cast — Net Worth Comparison
When compared to his peers across the Street Outlaws franchise, JJ Da Boss sits at or near the top of the earnings range. Examining how other TV personalities accumulate wealth — such as Elmer Heinrich's net worth built across multiple income streams — illustrates the same pattern JJ follows: television income alone rarely explains the full picture.
Street Outlaws Net Worth Comparison
|
Cast Member |
Show |
Estimated Net Worth |
Per-Episode Earnings (Est.) |
|
JJ Da Boss |
Street Outlaws: Memphis |
$1.2M – $2M |
~$20,000 |
|
Justin Shearer (Big Chief) |
Street Outlaws |
~$2 million |
~$20,000 |
|
Ryan Martin |
Street Outlaws |
~$2 million |
~$20,000–$30,000 |
|
David Comstock (Daddy Dave) |
Street Outlaws |
~$1.5 million |
~$20,000 |
|
Kye Kelley |
Street Outlaws |
~$500,000 |
~$20,000–$30,000 |
At the upper end of his estimated range, JJ Da Boss is level with the wealthiest cast members across the Street Outlaws franchise. All figures here are third-party estimates. No cast member across the franchise has officially confirmed their earnings publicly.
Frequently Asked Questions
What is JJ Da Boss's net worth in 2026?
Estimates range from $1.2 million to $2 million. No figure has been officially confirmed by JJ Da Boss. The variation reflects different third-party methodologies, not confirmed financial data.
How much does JJ Da Boss make per episode?
JJ Da Boss is estimated to earn approximately $20,000 per episode on Street Outlaws: Memphis. This is based on reported Street Outlaws cast earnings generally and is not officially confirmed.
What is the Memphis Street Racer clothing brand?
Memphis Street Racer is JJ Da Boss's personal apparel brand. It sells merchandise tied to his racing identity. Revenue figures for the brand have not been made public.
Who is Tricia Day ("Midget")?
Tricia Day is JJ Da Boss's wife and a cast member on Street Outlaws: Memphis. She competes as a street racer independently and is known by her on-screen nickname "Midget." They have 4 children together.
How many children does JJ Da Boss have?
JJ Da Boss has 11 children in total — 4 with Tricia Day and 7 from before their marriage.
Conclusion
JJ Da Boss has built an estimated net worth of $1.2M–$2M through TV, racing, car trading, and his Memphis Street Racer brand — not a single income source. Exact figures remain unconfirmed. His income diversification sets him apart from most Street Outlaws peers.
