The RipRoar business is an events company based in Des Moines, Iowa. Its own website says it started in 2015 and now produces endurance races, brand experiences and product design. A separate article uses the same name for a digital transformation approach.
What Is the RipRoar Business?
Company Overview
RipRoar Events LLC is the legal name shown on the company's youth triathlon site. The company website sorts its work into three areas: endurance events, brand experiences and product design.
Its services list names event management, brand installation, pop-up experiences, product design and rentals.
People who search a brand name alone usually want a specific answer, such as what the company runs or whether a similar name belongs to the same organization.
This page is organized around those questions, and it separates what the company states from what is only assumed.
Founding, Location and Team
According to the company, it started in 2015 and operates as a Des Moines events company. The team page names Michael Zimmerman as founder and race director and lists a small group of other staff.
Ownership structure, headcount and financial details are not published on the pages reviewed, so none are given here.
How the RipRoar Business Describes Itself
The company says it began as an effort to bring youth triathlon back to the Midwest and later widened its scope.
It describes its first full year as a yoga event, five youth triathlons and the first Des Moines Turkey Trot.
The youth triathlon site says the name refers to the moment a child crosses the finish line after a hard effort. These are company statements, not outside assessments.
What RipRoar Does
Endurance Events
Race production is the company's longest-running line of work.
RipRoar Youth Triathlon Series
The series is the company's original project and carries its name. The youth triathlon site lists a calendar for its twelfth season, with six stops across Arizona, Iowa and Nebraska between April and August, ending with a championship race in Johnston, Iowa.
That season has now ended, so anyone planning to take part should check the official site for the next schedule. Event pages often stay online after the season closes, which means a listed date is not proof of an upcoming race.
Other Named Events
The about page names the Des Moines Women's Race, started in 2017, and the Dam to DSM running event.
It says the Des Moines City Council accepted its proposal to continue that event and that it produced the first EMC DAM to DSM in June 2019.
The Turkey Trot is also listed. Distances, entry numbers and current dates are not given on that page.
Brand Experiences and Product Design
The company says its design and experience work grew during 2020, when large gatherings were not possible. Its about page mentions a Milk Bar cereal activation on college campuses as one example of brand activation work.
As reported by Adweek, experiential campaigns often combine live events or pop-ups with branded merchandise. Client lists, pricing and project scope are not published on the pages reviewed.
Event producers often add design work because course layout, signage and participant merchandise all need branding anyway, and the company's values statement mentions those same items.
RipRoar Facts at a Glance
|
Item |
Detail |
|
Legal name |
RipRoar Events LLC |
|
Founded |
2015, per the company |
|
Location |
Des Moines, Iowa |
|
Business areas |
Endurance events, brand experiences, product design |
|
Founder |
Michael Zimmerman, founder and race director |
|
Flagship series |
RipRoar Youth Triathlon Series |
|
Named events |
Des Moines Women's Race, Dam to DSM, Des Moines Turkey Trot |
|
Ownership, revenue, headcount |
Not stated on the reviewed pages |
Every row comes from the company's own pages. A quick-facts table is only as reliable as its sources, which is why each entry here is tied to what the company says about itself.
Community and Careers
Community Involvement
The company says it donates to local organizations each year and has given time, equipment and expertise to groups including the Animal Rescue League of Iowa and Girls on the Run of Central Iowa.
According to Forbes, corporate giving commonly goes beyond money to include community involvement, which matches the time and equipment the company describes.
No donation amounts are published. Giving claims on a company page are hard to verify without an annual report, so a reader who needs certainty can ask the named organizations directly.
Internships
The team page lists internships in social media, graphic design, copywriting and videography. It adds that event-day work is part of every internship, including building, branding and monitoring outdoors in varying weather.
Roles at event companies commonly mix office work with physical on-site tasks, and this description matches that pattern. Openings change, so the page itself is the place to check what is posted.
The Same Name in Digital Transformation Articles
What One Article Says
A project management resource site published a piece in December 2025 that uses the name for an enterprise digital transformation approach.
It describes starting from business goals before technology choices, aligning senior leaders, reorganizing how work is done, building governance into projects and tracking measurable results.
What Cannot Be Verified
The article does not say who created the approach, when, or where it is documented. Its examples come from a manufacturer, a retailer, a healthcare organization and an energy company, all unnamed and none with figures. It never mentions the events company.
The themes themselves are not unusual, since research from McKinsey on digital transformations links leadership and clear communication to higher success rates.
General management advice that carries a distinctive name is often hard to trace to a primary source, so the claim is best treated cautiously until one appears.
Confirmed Facts and Limits
Confirmed on the company's own pages are the founding year, the location, the three business areas, the named events and the internship listings.
Not confirmed are attendance totals, revenue, rankings, ownership structure, the dates of the next youth triathlon season and any link between the events company and the digital transformation usage.
When a company is silent on a point and third-party pages are vague, the company's pages remain the primary source. They are still self-descriptions, though, and should be read as claims and not as audited figures.
Conclusion
The RipRoar business is a Des Moines events company that, by its own account, began in 2015 and works in endurance events, brand experiences and product design.
A digital transformation article uses the same name without any shown connection. Check the official sites for current dates.
Frequently Asked Questions
What is RipRoar?
It is an events company based in Des Moines, Iowa. By its own account it started in 2015 and produces endurance events, brand experiences and product design. It is best known for the RipRoar Youth Triathlon Series.
Who founded RipRoar?
The company's team page lists Michael Zimmerman as founder and race director. It does not publish ownership details beyond that, so nothing further is stated here.
What events does RipRoar organize?
The company describes producing the RipRoar Youth Triathlon Series, the Des Moines Women's Race, the Dam to DSM running event and the Des Moines Turkey Trot. Current dates and registration details are on the official event sites.
Is RipRoar connected to digital transformation?
No connection appears in the sources reviewed. One article uses the name for an enterprise approach but gives no originator or documentation and does not mention the events company.
Does RipRoar hire interns?
Its team page lists internships in social media, graphic design, copywriting and videography. Openings change, so check the page for what is currently posted.
